A unique initiative: MetLife & the U.S. Chamber of Commerce
The collaboration between MetLife and the U.S. Chamber of Commerce is a central part of Metlife's small business awareness strategy. The partnership reinforces MetLife's commitment to serving the small business segment by leveraging the Chamber’s credibility and network of small business members. The U.S. Chamber partnership offers a platform for MetLife to demonstrate its strong understanding of small business challenges and its advocacy for the changing workforce.
Together, MetLife & the U.S. Chamber developed a strategy that focuses on three key initiatives to build awareness of MetLife and engage small businesses and brokers who serve the market:
- Create a quarterly Small Business Index measuring the state of small business. The Index also provides regular opportunities to drive press coverage, social media conversations and direct marketing campaigns.
- Host a series of Small Business Master Class events that deliver valued content for small business owners and showcase MetLife’s small business expertise in key MetLife/Chamber markets.
- Sponsor the U.S. Chamber’s annual Dream Big Awards recognizing outstanding small businesses.
As the lead of this multi-million dollar collaboration, I am responsible for all aspects of the program from strategy to execution as well as leading a large cross-functional team across both organizations. Check out the case study, in which I provide details of the program, including challenges we faced and the amazing results from 2017, our first year of the partnership.
Access the most recent Small Business Index at SBIndex.us. I lead the research questionnaire development, help develop the quarterly story lines and PR pitches, and work with the agency to develop the website and corresponding re[port.
And view the highlight reel from the MetLife & U.S. Chamber of Commerce Small Business Master Class events.